The 5 Best Tools Improve Your Email Marketingby Adam Torkildson | February 3, 2020
Small and large businesses utilize email marketing as one of their “seven touches of marketing.” It’s a cost-effective strategy that helps past and potential customers to see what promotions a business may be currently running or about a must-have product that only they have in stock.
The return on investment of email marketing is still high, with an average of $42 made for every $1 spend. So, if you have a $1,000 email marketing budget for the year, statistically, you will make $42,000 on email marketing alone. Sure, multiple aspects need to be incorporated into emails that will trigger a customer click through and a subsequent purchase, but the first step is finding the right email marketing tool for you.
There are many email marketing providers out there, but there are some that rank much higher than others based on the price and services offered. Here are the top providers.
Sendinblue provides email marketing services to everyone, from small business owners to large corporations. They have the ability to let users choose a plan that fits their specific needs. If you have a small email list, Sendinblue will let you send 300 emails per month for free. Other plans allow users to send upwards of 120,000 emails a month.
Another interesting feature of Sendinblue is that the platform is extremely user-friendly. Sendinblue utilizes drag and drop technology to quickly create beautiful content and get an email in front of your customers fast.
Also, Sendinblue knows the best times to send emails to customers. With their state-of-the-art artificial intelligence algorithms, you can be sure that your email will hit your customer’s mailbox at the ideal time to achieve the most click-throughs.
The service has an incredible customer service branch as well as text messaging integration. It can easily be incorporated with your website, including WordPress, as well as social media, such as Facebook.
Best of all, Sendinblue offers open and click reports, A/B testing, and real-time statistics.
GetResponse is a popular email marketing solution that is easy to use and provides users with a simple navigation platform.
Their automation tools allow you to create intelligent e-marketing campaigns. Some examples include drag and drop builders, segment contacts, and group delivery options, all designed to maximize your profits.
GetResponse offers A/B testing, click tracking, and autoresponder messages. It can be integrated with lead generation software and has superb customer service.
There are many tools available to GetResponse users, such as videos, webinars, and how-to guides, to help you use the tool as efficiently as possible.
GetResponse offers a free trial and paid plans starting at just $15 per month.
MailChimp is a widely known email marketing service that has an easy to use platform for novice to expert level users. They also have four different plans, depending on your budget and the number of email clients you need to reach each month.
The e-marketing program has over 300 tools that allow the user to personalize their email strategies and customize each message.
Because of their expansive clientele, MailChimp delivers billions of emails each month, and users require a high level of security to prevent hackers from acquiring user contact lists. In addition, they have a plan in the event of a cyber attack on their data center, which helps to put their customer’s minds at ease.
MailChimp also has tools that help you to identify the wants and needs of your customers based on their demographics. If you need to know how to best target certain customers, MailChimp has the data to help you customize your message to capture their attention.
AutoPilot also uses drag and drop technology to help users create easy to use e-marketing content. While they differentiate themselves from other email programs but using stunning visuals, they have many features that are somewhat universal in the email marketing world.
For those who need the tools, AutoPilot automates repetitive tasks, such as booking appointments, following-up on sales leads, and assigning leads.
AutoPilot does a lot of educating when it comes to your clients, and they find out what they want and are thinking by utilizing surveys.
In addition, the company can easily integrate your emails with over 100 popular apps such as Facebook and GoogleAds.
Targeting bloggers, authors, and marketers, ConvertKit offers an engaging user experience. They thrive on targeted email marketing, which allows you to create specific content based on if the customer is a prospect versus a current client.
There are many add-ons that you can choose, including adding special incentives for those who sign up. They also have the ability to integrate with over 80 apps, including WooCommerce, Shopify, and WordPress.
One feature that is less commonly found, but a highly impressive feature, is ConvertKit’s ability to import data from other services. If you have an email marketing program already but want to give ConvertKit a try, making the switch is easy. They have how-to guides or customer service reps that can make the switch for you.
ConvertKit also provides users with a dashboard that allows them to see click-through rates, open rates, conversations, sign-ups, and many other useful statistics.
There are many email marketing programs to choose from; however, some features stand out more than others, depending on how you plan to utilize and integrate an e-marketing plan.
Most allow for website integration and sign-up capabilities. Some platforms offer free trials, which is ideal if you’ve never used email marketing before; it will give you the chance to see what you like, don’t like, and need in a provider. Still, others offer you state-of-the-art statistics and user data to have the opportunity to customize your content to meet the interests of your reader, based on their demographics and online habits.
If you haven’t utilized email marketing yet, there is plenty of data that supports it as a viable path to increased sales for your company.